Letter C Agency is a remote-first creative direction and brand strategy studio partnering with hospitality, wellness, lifestyle, travel, and experience-led brands to strengthen how they communicate, connect, and create meaningful brand and customer experiences.
Rooted in strategy and guided by aesthetic clarity, our work brings together creative direction, brand strategy, visual storytelling, photography, digital design, communication workshops, and AI-powered creative workflows to help organizations create greater alignment between their identity, customer experience, and digital presence.
Whether developing a brand, designing a customer journey, producing visual campaigns, or strengthening communication across teams, we help organizations build experiences that are thoughtful, cohesive, and designed to grow.
Based in Thailand | Available Globally
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Starting something new? Say hello:
OUR WORK
We partner with brands that want their visual presence, communication, and customer experience to reflect the quality of the work behind them.
Through creative direction, brand strategy, photography, storytelling, digital design, and communication training, we create cohesive brand experiences that bring clarity, consistency, and stronger connections across every touchpoint.
From identity and content to campaigns, websites, digital experiences, and team communication, our work is designed to help brands feel aligned, recognizable, and built with intention.
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Talk to us about your next project:
Our work is designed to meet clients where they are, and to build with intention as their brand evolves over time. Our SERVICES include:
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STRATEGY & EXPERIENCE
Brand Audits • Positioning • Creative & Experience Strategy • Customer Experience (CX) Strategy • Messaging Strategy • Content Strategy
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CREATIVE DIRECTION
Creative Direction • Art Direction • Visual Direction • Campaign Concepts • Brand Positioning
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BRAND, DIGITAL & PRODUCT DESIGN
Brand Identity • Visual Systems • Websites & Digital Design • Digital Products • Social & Visual Design • Print & Brand Collateral • Story-Led Campaigns
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CONTENT PRODUCTION
Brand Photography • Lifestyle, Wellness & Travel Photography • Campaign Photography • Portraits • Photo Editing & Colour Grading • Video Direction & Editing • Social Media Content • Campaign Content • Copywriting & Messaging • AI Creative Workflows
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WORKSHOPS & TRAINING
Hospitality Communication Programs • Customer Experience (CX) Training • English Communication Workshops • Cross-Cultural Communication • Leadership & Presentation Skills • Confidence & Interpersonal Communication • Creative Direction Mentoring • Portfolio & Creative Career Guidance
SELECTED COLLABORATIONS across hospitality, wellness, education, fitness, and lifestyle.
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Courtyard Marriott Phuket — Hospitality Communication & Service Training
Genius Language School — Education & Corporate Language Training Partnership
CLT Coaching — Brand Strategy & Creative Direction
Tara & Co — Brand Development & Visual Content
Kamala Gym — Creative Direction, Content & UX/UI Strategy
BiFit Activewear — Visual Storytelling & Copywriting
Blessed Personal Training Studio — Brand Content, Design & Creative Direction
BRAND ELEVATION PARTNERSHIP
CREATIVE PARTNERSHIP FOR BRANDS IN MOTION
An 8-week intensive for founders who have already built something strong— and are ready for their brand to reflect it. We align your positioning, visual direction, and digital presence so your brand communicates with clarity, intention, and authority.
WHAT IS
THE BRAND ELEVATION PARTNERSHIP?
Many wellness and lifestyle businesses reach a point where their impact has grown, but their visual identity, messaging, and digital presence no longer reflect the depth of the work. The Brand Elevation Partnership is designed for founders whose work has evolved— but whose brand presence has not yet caught up. This partnership refines and elevates the entire brand ecosystem. Through strategic positioning, aesthetic direction, and cohesive digital environments, we help bring clarity, cohesion, and resonance to the brand.
Over 8 weeks, we focus on four critical areas:
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1. POSITIONING & CLARITY
Brand Audit • Brand Positioning Refinement • Narrative & Messaging Framework
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2. VISUAL DIRECTION
Visual Identity Refinement • Aesthetic Direction • Brand System Alignment
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3. DIGITAL PRESENCE
Website Direction • Social Media Ecosystem Alignment • Content Strategy/Direction
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4. CREATIVE LEADERSHIP
Campaign Ideas • Story-Led Creative Direction • Brand Ecosystem Refinement
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If your business has evolved and you’re ready for your brand to reflect that, this is where we step in as partners.
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Email hello@lettercagency.com to book a discovery call
OUR STORY
After more than 20 years working across advertising, brand identity, visual direction, and digital design throughout North America and Europe, Trinidadian-Canadian Creative Director, Cherisse Thurab– known creatively as Sahara Cherisse– underwent a profound personal transformation through health, movement, and intentional living.
What began as a journey toward rebuilding her own wellbeing evolved into a deeper understanding of how clarity, vitality, and alignment can shape not only the way we live, but the way we create, connect, and build.
In 2023, she relocated from Toronto to Thailand to immerse herself more fully in a lifestyle centered around wellness, strength, athletic development, and a more intentional creative practice.
Letter C Agency emerged from that evolution.
Today, the studio partners with founders creating brands, spaces, and experiences that positively influence how people live, move, and connect. Through creative direction, photography, and visual storytelling, the agency develops work that feels cohesive, emotionally resonant, and deeply aligned with the purpose behind it.
